Chamarré: is the French wine industry ready for brands?
Posted by Daily Wine News | Filed under Wine Reviews
(First appeared in La Journée Vinicole, edition 222, June 18.) Hailed in 2005 when it was first launched as France’s response to the mega brands of the New World, Chamarré has gone into receivership. The company continues to trade and, in accordance with French law, has been placed under observation for four months.