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New technologies play a crucial role in the buyer decision process

The popularity of the internet as a medium for choosing wine has been revealed by a new survey by SOWINE/SSI 2010.

New structure brings about evolution for AWBC

The Australian Wine and Brandy Corporation (AWBC) has undertaken a review process over recent months to streamline its operations which has led to tough decisions being made and changes to its structure. The total number of staff has been reduced to 38 after seven roles within its Adelaide office were made redundant, including Lawrie Stanford, manager of information and analysis, and Jock Osborne, senior executive and former acting chief executive, both of whom had served the AWBC for more than 12 years. Chief executive Andrew Cheesman acknowledged the services of Stanford and Osborne, saying “they both made an enormous contribution to the Corporation and the industry in that time”. Prior to joining the AWBC in June 2009 following several years in executive roles with Lion Nathan Wine, Cheesman said that based on stakeholder feedback, the AWBC was perceived as being “bureaucratic” and not responsive to its industry stakeholders. “One of the first things I wanted to do in the role as chief executive, consistent with the previous NOS review, was to contribute to the simplification of the national operating structure of the industry’s peak representative bodies, including AWBC, Winemakers’ Federation of Australia, Grape and Wine Research and Development Corporation and Wine Grape Growers’ Australia,” Cheesman said. “From my time working on the other side of the industry, I understood that levy payers wanted to be certain that there was no duplication and waste. The industry expects the four national bodies to work efficiently and cooperatively to maximise services and address priorities.” The AWBC’s priority is to improve the market environment for Australian wine by maximising its investment into Wine Australia’s market development strategy. “A commercially aware and customer-focussed culture at the AWBC is essential to meet the needs of our industry stakeholders,” Cheesman said.

South Australian Wine Industry Council releases five-year plan

The South Australian Wine Industry Council (SAWIC) has officially released its latest strategy document, Wine: A Partnership 2010-2015, to guide the continued partnership between the state’s wine industry and government.

Consumers traded down in 2009

Japanese wine imports rose by 4.5% in volume last year, according to data released by customs and reviewed by the Spanish Wine Market Observatory (OEMV).

World wine consumption expected to continue growing

World wine consumption will grow by 1 billion bottles between 2009 and 2013, claims a new report commissioned by Vinexpo from The International Wine and Spirits Record (IWSR).

Olive product diversification on the increase

Data compiled from Ryan Publication’s listing process of the 2010 Australian & New Zealand Olive Industry Directory reveals that there has been a 16% increase in Australian olive cosmetic production since 2009.

Geelong winegrowers slam new liquor licensing laws

The Geelong Wine Growers Association (GWA) has slammed the recently introduced State Liquor Licensing Laws that have seen some liquor licence fees increase in excess of 100%.

Market share loss is the basic problem: Smart

In an article in the recently released January/February issue of The Australian and New Zealand Wine Industry Journal, Dr Richard Smart questioned if over-supply of winegrapes is the real issue facing the industry at present.

Irrigators to attend forum

Berri irrigator Tim Smythe is in Canberra this week to discuss the Riverland region’s farming outlook at the Voices of the Future forum.

New Zealand producers target reduced vintage

The 2010 New Zealand grape harvest, which has just commenced in northern regions, is expected to be slightly smaller than the 2009 vintage, according to New Zealand Winegrowers’ annual pre-vintage survey.
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